We only develop products that are designed to solve a specific need. To do this, we turn to market data and real consumer insights and feedbacks in an effort to identify common need states and market gaps.

We carry out extensive ingredient research and literature reviews to determine the benefits, mechanism of action, optimal dosage for efficacy and safety profile of this ingredient.

Our formulation development is an iterative process that can take multiple rounds of feedback and reformulation before it is finally perfected and the end product is approved.

We are mindful of consumer pain points regarding unwanted ingredients and strive to avoid adding anything that does not add value to the end product. Further, we know that not all raw ingredients are made the same. So we invest in sourcing our ingredients from reputable partners from all over the world.

We work with industry-leading ISO-GMP certified manufacturing partners to bring our product concepts to life. Our final manufacturing is done in South Korea, benefitting from the latest cosmetic technologies.

Our products are certified by Korea's governing body for all drug and safety - MFDS. When it comes to product quality, we never compromise. We’ve gone above and beyond what’s typically done by way of stability testing to ensure that our products and packaging work together to maintain the efficacy of our next-generation solutions.